Professional Services: PCP for Digital Advertising Professionals
Reskill your competencies to take on new jobs
Please refer to ‘Contact Details’ below on how to apply for this Programme.
What is it?

The Professional Conversion Programme (PCP) for Digital Advertising Professionals aims to upskill and develop executive and managerial level employees from related design disciplines, into digital advertising jobs in the advertising and creative agencies. 

Individuals who attend the PCP will be trained to transform their design thinking into innovative thinking, from aesthetic communication designs to impactful business solutions with creative technologies and design crafts across business sectors and different media platforms. This PCP is also suitable to enhance individuals’ employability in digital advertising by providing them with classroom training in latest knowledge and trends, and real experience in the field through On-the-Job (OJT) training, enabling them to make a career switch and take on new or expanded job roles in the Design & Advertising sector.

The programme will equip entrants with the relevant digital and strategic skills to perform job roles such as influential digital specialists, marketing strategists, innovators and coders. 

Who can apply?

To apply, the individual should be:

  • Singapore Citizen or Permanent Resident
  • Newly hired and nominated by an eligible participating company               
  • At least 2 years of work experience in job role(s) that is not related to the desired PCP job role
  • No previous training or experience in digital advertising, i.e. UX/UI, Coding, etc.


At the same time, companies must:

  • Be registered or incorporated in Singapore
  • Have a vacancy for Digital Advertising or a related job role
  • Be able to provide structured on-the-job training for the candidate



  • Jobseekers applying for the PCP programme will go through participating employer’s screening and selection process like any job application.
  • PCP is not applicable to those who are serving the Singapore government and its related agencies or organisations. 

How does it work?

Companies will receive the following benefits, provided the corresponding requirements are met. Individuals might be required to sign a bond with the sponsoring employer under the PCP programme.

PCP trainees will receive the following benefits, provided the corresponding requirements are met:

Funding Support


Course Fee Subsidy (awarded to your employing company) of up to S$8,750 (excluding GST).

You must pass all the required modules.


Salary support of up to 70% of basic monthly salary capped at S$4,000 per trainee per month for the programme duration of 6 months; or

Enhanced salary support of up to 90% basic monthly salary capped at $6,000 per eligible mature or long-term unemployed Singaporean PME* per month.


* The enhanced salary support applies to Singaporean PMEs, who are aged 40 years old and above; or Singaporeans PMEs who are unemployed for more than 6 months.

The salary support applies to Singaporeans and Permanent Residents.



Contact Details

The 4As Limited

114 Lavender Street, #10-87

CT Hub 2

Singapore 338729

Tel: (65) 6836 0600